7 Essential Email Marketing Tips for Financial Advisers
By ankita @AlphaSandesh 4/29/13
E-mail marketing is a rising trend among financial advisers who want to boost their revenue. Actually it is a comparatively easy and low-cost way to make contact with prospects and connect them online with helpful and suitable information. A carefully planned e-mail marketing program may highly efficient for financial advisers as more customers move online for their financial services requirements.
In fact, a well-designed email marketing campaign can easily generate quick results for you without wasting a lot of money. Consequently, the question that arises is how you can do e-mail marketing effectively. Here is a list of some best tips which you must follow during your email campaign:
1. Past relationships with the recipients’ of your e-mail matters a lot: Consider about quality not the volume of subscriber names on your mailing list. We exist in a consent-based world. The community on your list should subscribe to your list, giving you the permission to send e-mails to them. Purchasing an email list from an intermediary or third-party does not grant you that permission.
Think about welcoming future customers to sign-up for your list with enticing content that they would not get somewhere else.
2. Content is essential for your email campaign’s success: It is very important for financial advisers to take what they convey seriously. Being flagged as “spam” really is bereavement for the email marketer. If you want to become highly efficient email marketer, then just do not send content too often, and make sure when content gets delivered it is on the exact platform. It takes the effort to become a thought leader with your customers, but it is achievable. You can do that by sending out valuable content.
3. Bring uniqueness in your emails: Provide your readers and subscribers with special treatment. For instance, if you are getting ready to issue a new book or hosting an event, make your readers or subscribers first to know. People typically do not like being excluded, so this is a great method to attract outsiders to opt-in and get involved.
4. Insert an image next to the signature: People wish for genuine human connection. And, they are more probable to go through your emails that look like they are from real people—not automatic robots. To make the e-mails more personal, insert an image next to the signature.
5. Be careful about timing: The next significant thing you must take care of is the time you are delivering your e-mails. If you want to ask your receivers’ for weekend meeting, then a campaign on Fridays will work better than Mondays. Equally, if most of your intended audience has nine to five jobs,then you may want to send e-mails throughout the lunch timings as they can verify their personal emails at that time. (continue @AlphaSandesh)
